Signal 02
Performance Marketing
Paid media that pays for itself. ROAS we can defend in front of your CFO.
Get this signal workingOverview
Performance marketing is paid media held to one standard: profit. We run Meta, Google, LinkedIn and WhatsApp ads together — with creative as the lever and contribution margin as the scoreboard — for ROAS you can defend in front of your CFO.
Who it's for
- D2C & e-commerce ready to scale spend
- Brands stuck at a ROAS ceiling
- Teams with product-market fit but weak creative
- Founders who want margin-true reporting
What you get
Three deliverables, working as one system.
Ad Campaigns
Meta + Google + LinkedIn + WhatsApp ads, run together, attributed together.
Content Engine
UGC concepts every month with rotating creator partners.
Dashboard
Northbeam / Triple Whale — CAC, ROAS, MER & contribution margin in one view.
Our approach
How we make it work.
Account audit
We tear down your pixel, account structure and attribution before spending a rupee.
Creative engine
A monthly pipeline of UGC, statics and video — because creative is the new targeting.
Full-funnel media
Prospecting to retargeting across Meta, Google, LinkedIn & WhatsApp, attributed together.
Margin scaling
Scale spend against contribution margin and MER — not last-click ROAS.
Three results
Numbers from real engagements.
1.9x → 4.6x
Delhi streetwear — ROAS, orders 420 → 1,950 in 5 months
1.8x → 8.2x
Mumbai dermo-brand — ROAS, CAC ₹890 → ₹210
₹4L → ₹22L
Bengaluru F&B — monthly revenue, ROAS 2.1x → 5.3x
What's included
Everything in the engagement.
- Full account & tracking audit
- Pixel + server-side tracking
- Monthly creative pipeline (UGC + statics)
- Campaign build & daily management
- Audience & offer testing
- Landing-page conversion feedback
- MER / CAC / ROAS dashboard
- Weekly performance readout
Tools & platforms
FAQ
Performance Marketing, answered.
It depends on margin and AOV — we set a blended MER target tied to profitability, then scale once it's hit consistently.