Signal 07

Authority Marketing

LinkedIn + founder brand — the highest-ROI marketing in B2B.

Get this signal working

Overview

LinkedIn + founder brand — the highest-ROI marketing in B2B. We turn your personal brand into an inbound engine: a clear POV, consistent publishing and a playbook that converts reach into procurement conversations and closed deals.

Who it's for

  • B2B founders & MDs
  • Doctors, lawyers & consultants
  • Manufacturers selling on trust
  • Anyone whose buyers research the person, not just the brand

What you get

Three deliverables, working as one system.

01

Content Engine

Founder narrative, POV posts & a consistent publishing rhythm.

02

Inbound Playbook

Profile, hooks & DMs that turn reach into procurement conversations.

03

Amplification

Distribution across LinkedIn, Meta & email to compound reach.

Our approach

How we make it work.

01

Positioning

Define your POV, narrative and the audience you want inbound from.

02

Content engine

Ghost-written posts, POV pieces and a consistent publishing rhythm.

03

Inbound playbook

Profile, hooks and DMs that convert reach into conversations.

04

Amplify

Distribution and engagement that compounds followers and inbound.

Three results

Numbers from real engagements.

0 → 12K

Ghaziabad chemicals MD — inbound DMs from procurement

800 → 24K

Delhi senior doctor — followers, 6 speaking engagements

1.2K → 12.4K

Bangalore EV founder — followers, 7 closed deals

What's included

Everything in the engagement.

  • Founder positioning & POV
  • Profile optimisation
  • Ghost-written LinkedIn posts
  • POV & thought-leadership pieces
  • Engagement strategy
  • Inbound DM playbook
  • Speaking & PR support
  • Monthly authority reporting

Tools & platforms

LinkedInShieldTaplioNotionDescriptCanva

FAQ

Authority Marketing, answered.

Yes — we interview you, capture your voice and ghost-write; you approve everything before it goes live.