Signal 03

Discovery Marketing

SEO + AEO + GEO. Being found on Google — and inside ChatGPT, Perplexity & Gemini.

Get this signal working

Overview

Discovery marketing makes you the answer — on Google and inside ChatGPT, Perplexity and Gemini. We combine technical SEO, AEO-formatted content and AI-engine optimisation so high-intent buyers find you whether they search or ask.

Who it's for

  • Brands invisible in AI answers
  • Clinics, services & D2C with high-intent search demand
  • Businesses over-reliant on paid traffic
  • Founders building a long-term organic moat

What you get

Three deliverables, working as one system.

01

AI Engine Optimisation

Stat-dense paragraphs, source citations & weekly prompt monitoring across AI engines.

02

AEO Content

Pillar pieces, long-tail clusters & AEO-formatted FAQs at 40–60 words per answer.

03

Technical SEO

Schema, site speed, internal-link architecture & Core Web Vitals.

Our approach

How we make it work.

01

Technical foundation

Schema, site speed, Core Web Vitals and internal-link architecture.

02

AEO content

Pillar pages, long-tail clusters and 40–60 word answer blocks built to be cited.

03

AI-engine optimisation

Stat-dense, source-cited content and weekly prompt monitoring across AI engines.

04

Authority

Digital PR and links that make you the source AI and Google trust.

Three results

Numbers from real engagements.

6 → 28

Gurugram interiors — inquiries / month, project value +38%

45 → 210

Delhi clinic — bookings / month, CPL ₹1,850 → ₹620

14 → 64

Ahmedabad components — RFQs / month, conversion 11% → 29%

What's included

Everything in the engagement.

  • Technical SEO audit & fixes
  • Keyword & AEO research
  • Pillar + cluster content
  • Schema & structured data
  • Core Web Vitals optimisation
  • AI-engine (AEO / GEO) optimisation
  • Backlink & digital-PR programme
  • Monthly visibility reporting

Tools & platforms

Search ConsoleAhrefsScreaming FrogSurferSchema.orgPerplexityChatGPTClearscope

FAQ

Discovery Marketing, answered.

Answer- and Generative-Engine Optimisation — getting cited inside ChatGPT, Perplexity and Gemini answers, not just Google's blue links.