Case study

Ester Industries

Industrial authority, modern demand.

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Specialty Materials

14 → 64

B2B RFQs / month

11% → 29%

Lead-to-client conversion

Authority

Leadership content + LinkedIn

The shift

Before Prime Signal → after.

B2B RFQs14/mo64/mo+357%

Lead→Client Rate11%29%+164%

The brand

Ester Industries is a 40-year-old manufacturer of polyester (PET) films and specialty polymers, operating across Polyester Films, rPET recycling and Specialty Solutions for packaging, F&B, textiles and graphics.

The challenge

Legacy brand presence; needed modern authority and B2B demand.

Industry

Manufacturing & Hardware

What we delivered

Website Development

Fast, conversion-first store on Shopify / Webflow / Framer.

Discovery Marketing

SEO + AEO + GEO — found on Google and inside AI engines.

Performance Marketing

Meta, Google, LinkedIn & WhatsApp ads — run and attributed together.

Content Marketing

Long-form, reels and distribution built for pipeline, not filler.

Authority Marketing

Founder brand and LinkedIn engine that turns reach into deals.

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